October 26, 2005

Research undertaken by the UNBC School of Environmental Planningindicates that the local farmers market is a major attraction for thedowntown, attracting thousands of residents downtown and contributingto the local economy.

The research was completed by professor David Connell, who worked witha group of students to survey visitors to the market in September. Morethan 600 people participated in the survey. The findings illustrate theimportance of the farmers market:
•    70% of respondents come downtown because of the farmers market
•    50% come to the market regularly, usually two or three times per month
•    60% would like year-round access at an indoor location
•    25% would like to see no changes to the market

“On a day with pleasant weather, the farmers market here can attractabout 2,200 people – that’s significant,” says Dr. Connell. “Fewfarmers markets collect the data required to make effective changes andimprovements. For example, while local farm produce is an importantreason for visiting, the atmosphere and the chance to socialize withother residents are easily as important. I’m also hoping to study theeconomic impact in more detail next year, including the indirect impactof what people spend at other stores while they’re downtown for themarket.”

“This is our tenth anniversary, so it was a good time to ask ourcustomers what they like about the market,” says Angela Willis, theFarmers Market manager.

The open-air Prince George farmers market at the Courthouse Plaza(Wilson Square) attracts up to 55 vendors, which provide goods andwares that change with the seasons, including fruits, vegetables andherbs, bread and baked goods, sweet and savoury preserves, specialtymeats, bedding plants and cut flowers, soaps, woodcrafts, art, clothingand jewelry, and home and garden décor. All of the items for sale aregrown or crafted locally. The market is open on Saturdays from May toSeptember.

The final report is available online: www.unbc.ca/environmental_planning/news

Contact:
David Connell, Planning professor, UNBC - 250.960.5835
Rob van Adrichem, Director of Media and Public Relations, UNBC - 250.960.5622