December 3, 2003 For Immediate Release

UNBC is exploring the possibility of launching a Master's of Business Administration (MBA) program - possibly within a year - after studying its feasibility and surveying prospective students over the summer.

In an attempt to quantify support for a UNBC MBA, the University's School of Business surveyed 17 local/regional employers, a dozen recent MBA graduates, and nearly 150 prospective students who responded to an online survey. Other MBA programs at universities in western Canada were also analyzed.

"Overall, respondents were interested in a program that would accommodate part-time study, some face-to-face courses supplemented by an online component, and requirements that recognize full-time working managers," says Business professor Charles Schell. "Our work shows that there is a market in northern BC for an MBA - one that would enhance the skills of managers in a variety of occupations, while recognizing the particular needs of northerners."

MBA programs are designed to improve business knowledge and strategic thinking to students who are interested in broadening their management skills. The cost for an MBA program in Canada can be as high as $70,000.

"The employers see two major strengths of a UNBC MBA program," says professor Schell. "First, they recognize the need for further education to enhance strategic thinking and train those employees who will replace retiring senior managers. Second, many corporations in northern BC strongly support UNBC and its focus on the needs of northern communities."

In the months ahead, the School of Business will refine the curriculum plan and cost for the proposed MBA, before seeking support from the University's Senate and Board of Governors. Further details about the proposed program will likely be available in the spring. The first courses may begin by the late summer of 2004.