Prince George, B.C. - The University of Northern British Columbia is celebrating a milestone with the 20th anniversary of its Master of Business Administration program, which has been instrumental in shaping leaders and fostering economic development across Northern British Columbia since its inception in 2004.

This year’s Foundation Week, the first week students come together as cohorts, marks a special occasion as it will be the first time the event is partnering with regional businesses. This annual event brings together new and returning students from both the Prince George and Vancouver campuses for a week of intensive academic coursework and activities. Foundation Week also underscores UNBC’s commitment to experiential learning, practical application, cultural awareness, and sustainability—key pillars of the institution’s strategic plan. 

The 25 first-year and 29 second-year students will travel to UNBC’s Terrace campus, where students will participate in a variety of educational and experiential activities, including tours of significant economic sites such as the Kitsumkalum Sawmill, Rock Quarry, and Logistics Park in Terrace, the Prince Rupert Port Authority, and Rio Tinto’s operations in Kitimat. A cultural event at the CMC Waap Galts'ap Community House, and an artist talk and tour of Kitselas Canyon will provide students with a deeper understanding of the region’s Indigenous heritage. This place-based style curriculum helps UNBC and its MBA program enrich learning outcomes and foster deeper connection to the local communities.

“The UNBC MBA program is not just about academic excellence; it’s about empowering students to drive economic and social change in their communities,” says Dr. Ron Camp, Dean of UNBC’s Faculty of Business and Economics. “By focusing on the unique business, economic and social issues facing northern British Columbia, our program prepares leaders who are equipped to build strong, sustainable communities.” 

The curriculum is designed to provide students with a comprehensive understanding of business and corporate strategy, as well as economic and business development. 

“I’m excited to visit the communities in northwestern B.C. during Foundation Week as I believe the experiences and perspectives from the region along with my connection with my ancestry will assist with my understanding and approach to leadership,” says David Coe, a first-year MBA student. “Choosing UNBC to pursue my MBA was simple, as the program’s dedication to fostering a strong network, connections with communities and care for mature students aligns perfectly with my values and professional goals.”

A highlight of the week will see Year 2 students integrate what they have learned across their first year courses to present strategic recommendations to the Kitsumkalum Band Economic Development Group on a range of proposed projects.

“Foundation Week presents a unique opportunity for students to engage in local economic development,” says second-year student Laura Mueller. “This innovative program offers a first-hand perspective on how we can contribute to the growth of our communities, especially in terms of Indigenous relations. This is a pivotal moment for both Indigenous communities and UNBC, and I am grateful for the opportunity to be part of it.”