Introduction to Entrepreneurship for Artists and Designers: Turning Your Idea into a Viable Business
In this course, students will explore the business potential of their own creative ideas. Students are introduced to research tools and fundamental business planning principals.
Topics include business models, business strategy case studies, developing markets, budgeting, decision making, business trends, risk analysis, operating systems, finance, and legal issues. Students will use this information to understand if and how their idea could become a viable business and create a detailed business plan.
This course is offered in partnership with OCAD University to offer a wide range of courses for enhancing your career expertise in web, design, photography, analytics, and technology.
Working with Your OCAD U account
As a student, you will receive an OCAD U user account, which will grant you access to the OCAD U learning management system, called Canvas. Your Canvas account will be enabled one week prior to the start date of your course.
Contact continuingstudies@ocadu.ca for assistance with using your account.
Certificate options
Many OCAD U courses can be applied towards a certificate. Explore to learn more.
Students seeking a certificate must register with OCAD U via the APPLY link on the page for the certificate concerned.
Contact cstudies@unbc.ca for questions concerning certificates available or to confirm your chosen set of courses will qualify.
Learning Outcomes
- Incorporate primary and secondary research data into your business strategy
- Determine the size of the potential market for your business idea
- Identify potential competitors and their potential market share
- Define target customers and develop personas for interviews
Course Requirements
Regular access to a computer with a webcam and microphone, high-speed broadband internet connection, and a digital camera or smartphone and is required.
Course Cancellations
Please note that courses may be canceled at any time due to low enrolment. Upon cancellation, registrants will receive a full refund.