Chun, Dr. Wootae
PhD in International Business and Marketing (Saint Louis University), MBA (University of Texas-Pan American), BS (The Ohio State University)
Associate Professor, Marketing
Phone
Fax
250-960-6763
Email
Office
10-4544
Campus
Prince George
Biography
Dr. Wootae Chun is an Associate Professor of Marketing at UNBC. His research interests focus on international marketing, global branding strategy, cross-cultural marketing, international business strategy, entry mode strategy, e-commerce marketing, corporate social responsibility, and social media marketing. He holds a PhD in International Business and Marketing from Saint Louis University (USA), an MBA from the University of Texas–Pan American (USA), and a BS in Business Administration from the Ohio State University (USA).
Research and Expertise
Research Fields
- Business
Areas of Expertise
International marketing, global branding strategy, cross-cultural marketing, international business strategy, entry mode strategy, e-commerce marketing, corporate social responsibility, and social media marketing.
Currently accepting graduate students
Supervises In
MSc, MBA
Available to be contacted by the media as a subject matter expert